What a Walkman phone should really be like

Think the newest Walkman phones from Sony Ericsson are cool? Wait till you see what they launched in Japan.

Here comes the first Walkman phone to be avaliable in Japan: The au W42S.
http://www.sonyericsson.co.jp/product/au/w42s/index.html

It has a swivel keypad form factor, a huge and bright color screen, big speakers, music in line remote, 1GB flash memory on board with a MS duo slot, can buy music on line, and also has the jog wheel from Sony's Walkman!

This is really cool, all the other Walkman phones are child's play. How come Sony Ericsson could never bring the cool Japanese models to other markets?