New GSM Treo: the Treo 680

Palm just announced their new product: the Treo 680, a lower priced GSM PalmOS smart phone with an emphasis on the simplicity of use, nice try. They made the phone number dialler app better by integrating it in to the application launcher. Also, it look better now without the antenna and the new rounded look, athough there were reports of decreaced signal reception with the Treo 750v, which was the first Treo to get the antenna-less new look.

The marketing they gave this thing, with the big anouncement event and the nice website intro movie, is something we haven't seen from Palm for a long time. Although Sony is doing this kind of marketing campaign for almost every major product release, it's a good start for Palm to take a page out of Sony's book.

But still, the product it self doesn't attract me that much. It's still a Treo, with not much change since the Treo 600. Give us a design like the TH55, of the Sony Ericsson M600, then you'll get everyone drooling to get one.