Sony to make SLRs with Konica Minolta

Intresting what they might come up with to take on the much acclamed Nikon and Cannon DSLRs.
Hope this means better choices for all consumers.

However, the name might be a tounge twister.
Lets say the guy in the store told you that there's cammeras from "Sony Konica Minolta" and Nikon, and you now try to guess wither there's 2 brands, 3 brands or 5 brands.