So, palmOne is switching back to it's old name??

http://www.1src.com/headlines/show/001066.html
Ok, a while ago palm split it's hardware and software divisions into 2 companies.
And the hardware part tells everybody that they are now "palmOne".
When everybody has finnally got used to the name "palmOne", it now says that it is going to buy back the name "palm inc." and switch it's name back to "palm". Are they having an identity crisis, starting to think that the name of the "good old days" is better, or are they just trying to confuse it's customers?